The Trust Signals Blog

Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

Image of Scott Baradell
Scott Baradell

When and Where to Share Customer Logos on Your Website

When you were younger, did your parents ever ask you “If your friend jumped off a cliff, would you do it too?” 

Psychologist Robert Cialdini...

Read more
Image of Scott Baradell
Scott Baradell

Have You Gotten Press Coverage? Let Your Website Visitors Know About It with Online Newsrooms and Media Logos

One of the most powerful forms of third-party validation for brands is news media coverage. Your website visitors are more likely to believe your...

Read more
Image of Scott Baradell
Scott Baradell

What Is a Trust Badge?

A trust badge is an emblem on your website that is intended to instill trust in prospective customers. For ecommerce sites, trust badges are most...

Read more
Image of Scott Baradell
Scott Baradell

Adding More Than Media Relations to Your PR Toolkit

My Quora friend Iva Anušić, a writer at the media monitoring company Mediatoolkit, invited me to participate in a blog post she recently published...

Read more
Image of Scott Baradell
Scott Baradell

The History of the TRUSTe Seal — and Why It Still Has Value Today

At the ripe old age of 23, the TRUSTe seal is the granddaddy of trustmarks. And while it's not quite as influential as it used to be, it's still...

Read more
Image of Scott Baradell
Scott Baradell

Ride with Bigger Partners to Build Customer Trust

Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group of competitors clustered immediately behind...

Read more
Image of Scott Baradell
Scott Baradell

Thought Leadership on Quora: How to Get Started

Nearly 60 percent of B2B marketing executives name “positioning our company as a thought leader” as one of their top marketing objectives.

One of...

Read more
Image of Scott Baradell
Scott Baradell

The Wacky World of Conspiracies Is No Fun for Brands

To borrow a phrase from George W. Bush's now-famous critique of President Trump's inaugural address: people are believing some "weird shit" these...

Read more
Image of Scott Baradell
Scott Baradell

Anatomy of a Customer Press Release

In June, I wrote a post for the Business Wire blog called "Rethinking the Customer Press Release: How to Make It a Win-Win." In the post, I...

Read more
Image of Scott Baradell
Scott Baradell

Does Your Content Make Your Website’s Visitors Feel at Home?

Home.

Merriam-Webster defines it as “a familiar or usual setting; a congenial environment.” And that's exactly what you want your website visitors...

Read more