Beyond Keywords: Eight Ways to Leverage Google to Build Trust with Buyers
Google is not just a search company. It's a media company. And it's not just a media company; it's the biggest media company in the world.
That's why...
The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.
Posts about
Search Presence & Authority (3)
How to Earn Trust with Wikipedia and Web Directories
In February 2005, immediately upon founding my PR agency as a solo consultancy, I successfully listed Idea Grove on Wikipedia. The glowing reference...
Google Trusts Your Brand More When Users Search for You By Name
A branded search is a Google query that includes the name of your company, product or brand. It can be a simple search for your brand name ("Idea...
Why Google Likes Domains That Weren't Born Yesterday
A controversial Google ranking factor that is little-known to most marketers, but hotly debated among SEO geeks, is "domain age" -- the length of...