Google's "About This Result" Underscores Value of Wikipedia, SSL and Domain Age as Trust Signals
Three of the trust signals I've written about previously are having a Wikipedia entry, a security trust badge and a well-worn website domain.
Google...
The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.
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Search Presence & Authority (2)
How to Earn Trust with Wikipedia and Web Directories
In February 2005, immediately upon founding my PR agency as a solo consultancy, I successfully listed Idea Grove on Wikipedia. The glowing reference...
Google Trusts Your Brand More When Users Search for You By Name
A branded search is a Google query that includes the name of your company, product or brand. It can be a simple search for your brand name ("Idea...
Why Google Likes Domains That Weren't Born Yesterday
A controversial Google ranking factor that is little-known to most marketers, but hotly debated among SEO geeks, is "domain age" -- the length of...