Hany Farid: Why We Trust Synthetic Faces More Than Real Ones
Hany Farid, a professor at the University of California, Berkeley, is one of the world's foremost...
News, analysis and advice on brand trust
How B2B brands build the credibility that earns attention from buyers, journalists, and AI.
Does Your Speaking Voice Inspire Trust?
As business leaders, we are always working to determine the best messages to communicate—to our...
Four Steps for Tech Companies to Win Back Customer Trust
Democrats and Republicans hardly agree on anything these days. But one thing they share is a...
The Influence Continuum: Who We Trust in a Post-Truth World
By now you may have heard the term "post-truth." According to Oxford Dictionaries, it means...
Website Visitors Trust Confident Content. Can They Trust Yours?
You can feel it. You're working busily on copy for your company's website. You know how important...
The Fall of Stan Richards and the Rise of a New Era of Reputation Management
Note: first of two parts
Headquartered in Dallas, The Richards Group has long been one of the most...
8 Factors That Make or Break Brand Trust—and the Trust Signals Behind Them
Everybody's talking about brand trust these days, and for good reason. Buyer research shows that...
Trust Logos: 8 Third-Party Logos to Convince Website Visitors You're Legit
Note: Trustlogos.com forwards to this post.
We write about many kinds of website trust signals on...
What Brain Scans Tell Us About Website Trust Signals
Marketers have begun to explore the use of neuroimaging—functional MRI brain scans—in determining...
Do Trust Badges Work? Here's What The Conversion Research Actually Shows
Note: ActualInsights.com forwards to this post. Actual Insights was a Dutch research firm founded...