Beyond Keywords: Eight Ways to Leverage Google to Build Trust with Buyers
Google is not just a search company. It's a media company. And it's not just a media company; it's...
News, analysis and advice on brand trust
How B2B brands build the credibility that earns attention from buyers, journalists, and AI.
Make Your Brand a Star with Celebrity and Influencer Endorsements
Celebrity and influencer endorsements have been a powerful form of third-party validation for brands
First-Party Reviews: Google's a Fan, So Maybe You Should Be, Too
Third-party validation is one of the best ways to build trust online -- and one of the most...
Beyond Participation Trophies: Applying for Awards To Build Trust in Your Brand
"If everyone is special, then no one is. If everyone gets a trophy, trophies become meaningless."
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Do Your Team Members Have an Achievements Wall on Your Website? They Should
What's the first thing you do when you sit down in your doctor's office -- especially if it's a new...
Review Gating: A Common Sense Approach
What is "review gating" and why should you care about it?
Review gating is when a business attempts...
Why Forbes Councils Is a No Brainer for Thought Leadership
As the blurring of earned and paid media accelerates, the once bright line between editorial...
Bandwagon Appeal: Woo Buyers Onto Your Bandwagon with These Trust Signals
“He’s such a bandwagon.”
That’s what my 11-year-old son says when one of his friends claims to be a...
How to Earn Trust with Wikipedia and Web Directories
In February 2005, immediately upon founding my PR agency as a solo consultancy, I successfully...