Social Media Finfluencers: Should You Trust Them?
It’s been a tough year for Kim Kardashian. She has been in the headlines more than ever – and a lot...
News, analysis and advice on brand trust
How B2B brands build the credibility that earns attention from buyers, journalists, and AI.
Chapter 12: Playing Defense— Reputation Management
(Following is Chapter 12 of Trust Signals: Brand Building in a Post-Truth World.)
To borrow a...
Chapter 11: Earning Approval—Third-Party Validation
(Following is Chapter 11 ofTrust Signals: Brand Building in a Post-Truth World.)
Influencer...
Capterra: Everything You Need to Know About the B2B Software Review Site
Capterra prides itself on being “the web's leading free resource for business software help.”...
Chapter 10: The Grow With TRUST System
(Following is Chapter 10 ofTrust Signals: Brand Building in a Post-Truth World.)
I started Idea...
Taking a Look at Credder’s Content Credibility Database
Have you ever invested seven precious minutes of your time reading an article, only to discover...
Chapter 9: Choosing the Right Trust Signals in a Post-Truth World
(Following is Chapter 9 of Trust Signals: Brand Building in a Post-Truth World.)
An ancient Latin...
Chapter 8: Trust Signals, Conversions, and Growth
Everybody claims to be a growth hacker these days—at least if you check out people’s bios on...
Another Gatekeeper Falls: Have Movie Fans Stopped Trusting Critics?
If you've been following the news lately, you've probably noticed that the public keeps clashing...
Chapter 7: SEO Trust Signals— For Google’s Eyes Only
In scholarly circles, academics have long relied on citations of their work by others in their...