Trust Signals Live: Edward Bernays, Ivy Lee, and PR's Road Not Taken
Steve Jobs. Bill Gates.
Two men born in the 1950s from similar backgrounds who reshaped personal...
News, analysis and advice on brand trust
How B2B brands build the credibility that earns attention from buyers, journalists, and AI.
'I'll Do My Own Research:' Why Americans Don't Trust Experts Anymore
In the 1950s and '60s, tobacco companies regularly claimed to have both doctors and scientists on...
Trust Signals Live: Defining PR for a New Era
PR people say they do more than media relations—but what does that mean exactly, and how does it...
10 Ways That Bad Reviews (or Fake Good Reviews) Can Tank Your Business
Note: Jennifer Bridges of Reputation Defender co-authored this piece.
Online reviews are a...
Trust Signals Live: The 'Breadcrumbs of Trust' That Lead to Purchase
I've begun broadcasting live on LinkedIn, Facebook and YouTube to get the word out about trust...
Kay Dean: Fighting the Scourge of Fake Online Reviews
Nine in 10 internet users rely on online reviews before making purchases today—but two-thirds of...
Hany Farid: Why We Trust Synthetic Faces More Than Real Ones
Hany Farid, a professor at the University of California, Berkeley, is one of the world's foremost...
Why Brand Marketing, Not Promotions or Discounts, Is the Surest Route to Trust—and Sales
The world is at consumers’ fingertips. They can get just about anything delivered fast and free...
Build Trust By Embedding Google Reviews on Your Website
Google reviews today account for more than half of all reviews online, dominating the other big...
Does Your Speaking Voice Inspire Trust?
As business leaders, we are always working to determine the best messages to communicate—to our...