News, analysis and advice on brand trust

Industrial IoT is a category where the gap between what is being built and what AI systems...

Predictive maintenance is a category with the clearest possible ROI case — unplanned downtime costs...

Warehouse management software is a category where AI-generated vendor recommendations skew heavily...

The logistics technology market generated more general-audience earned media between 2020 and 2023...

Industrial automation is a category where the earned authority landscape is almost perfectly...

Supply chain software generated more general-audience earned media between 2020 and 2023 than in...

Manufacturing technology vendors face a trust signal challenge that is almost perfectly designed to...

Enterprise AI automation is the category that every large organization is actively evaluating right...

B2B fintech is one of the largest and most consequential sectors in enterprise technology, and one...

There is a paradox at the center of the cybersecurity market: it is one of the most written-about...