Cause marketing is the latest addition to the digital marketing menu. Brands looking to build customer and public trust, stand out from the...

For those who can't wait to find out what's in my upcoming book, Trust Signals: Brand Building in a Post-Truth World, here's a reading of the book's...

Thought leadership is about helping, not selling. And the right way to do it, interestingly enough, is explained pretty well by the character Dex in...

Steve Jobs. Bill Gates.

Two men born in the 1950s from similar backgrounds who reshaped personal computing—but with two very different visions.

...

In the 1950s and '60s, tobacco companies regularly claimed to have both doctors and scientists on their side. Despite mounting evidence that smoking...

PR people say they do more than media relations—but what does that mean exactly, and how does it relate to marketing?

I offer my own take, along with...

Note: Jennifer Bridges of Reputation Defender co-authored this piece.

Online reviews are a wonderful way to attract new customers. However, they can...

I've begun broadcasting live on LinkedIn, Facebook and YouTube to get the word out about trust signals in anticipation of the book coming out soon.

...

Nine in 10 internet users rely on online reviews before making purchases today—but two-thirds of consumers are worried about being tricked by fake...

Hany Farid, a professor at the University of California, Berkeley, is one of the world's foremost experts on the analysis of digital images,...