Your Visitors May Never Read Your Privacy Policy, But They Still Want You to Have One
How often do you actually look at the roof of your house?
Probably never, unless it was just hit by lightning or it's leaking. But if your roof...
The Trust Signals Blog
Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.
Give Your Website a Cognitive Test: Does It Know What Year It Is?
"Person ... woman ... man ... camera ... TV."
That's one way to conduct a cognitive test. Another is to ask someone if they know what year it is....
Talking Trust at Spin Sucks
Gini Dietrich, a longtime friend and one of the PR profession's true thought leaders, invited me to share my thoughts on trust signals on her Spin...
Bring the Power of Online Reviews to Your Homepage with Embedded Reviews
Many customer review sites, such as Tripadvisor, G2 and TrustRadius, enable you to embed reviews of your company directly from their website onto...
When and Where to Share Customer Logos on Your Website
When you were younger, did your parents ever ask you “If your friend jumped off a cliff, would you do it too?”
Psychologist Robert Cialdini...
Have You Gotten Press Coverage? Let Your Website Visitors Know About It with Online Newsrooms and Media Logos
One of the most powerful forms of third-party validation for brands is news media coverage. Your website visitors are more likely to believe your...
What Is a Trust Badge?
A trust badge is an emblem on your website that is intended to instill trust in prospective customers. For ecommerce sites, trust badges are most...
Adding More Than Media Relations to Your PR Toolkit
My Quora friend Iva Anušić, a writer at the media monitoring company Mediatoolkit, invited me to participate in a blog post she recently published...
The History of the TRUSTe Seal — and Why It Still Has Value Today
At the ripe old age of 23, the TRUSTe seal is the granddaddy of trustmarks. And while it's not quite as influential as it used to be, it's still...
Ride with Bigger Partners to Build Customer Trust
Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group of competitors clustered immediately behind...