Looking to attract more local customers? One way to achieve this is to improve local SEO, which can significantly boost your visibility in local...

A Google Business Profile (GBP) is often the first piece of information people will find about your organization. It appears on the side of the...

If you have a small business, you probably already know how challenging it can be. Getting your business off the ground — and keeping it there — is...

Before the age of the internet, there was one place to find a local business: the Yellow Pages. Now, customers rely mostly on search engines to bring...

With 69% of consumers stating they trust influencer recommendations, the right partnership could potentially make your business. Working with...

In today's arduous market, small businesses often have to get creative with their marketing strategies to stand out from the crowd. Business blogs...

Search engine optimization (SEO) is an ever-changing game that looks different for many businesses. Small and medium businesses often implement...

When developing your brand identity, think of the brands you can easily identify with a logo or a specific color or shape. Apple. Nike. McDonald's....

Have you ever noticed how many brands use the color blue in their logos and on their websites?

The reason is simple: they want you to trust them.

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Testimonials are appeals from third parties designed to build trust in your brand. The term "testimonial" was popularized in advertising in the...