The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Patrick Smith

Why Brand Marketing, Not Promotions or Discounts, Is the Surest Route to Trust—and Sales

The world is at consumers’ fingertips. They can get just about anything delivered fast and free with just a few clicks, so standing out among the...

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Krystal Nguyen

Build Trust By Embedding Google Reviews on Your Website

Google reviews today account for more than half of all reviews online, dominating the other big players, Yelp and Facebook. When you search for a...

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Scott Baradell

Does Your Speaking Voice Inspire Trust?

As business leaders, we are always working to determine the best messages to communicate—to our customers, employees, investors, partners and others....

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Scott Baradell

Four Steps for Tech Companies to Win Back Customer Trust

Democrats and Republicans hardly agree on anything these days. But one thing they share is a growing distrust of Big Tech.

Big Tech — a group of...

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Scott Baradell

The Influence Continuum: Who We Trust in a Post-Truth World

By now you may have heard the term "post-truth." According to Oxford Dictionaries, it means "circumstances in which objective facts are less...

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William Mamane

English May Be the Language of Business, But the Language of Trust Is Your Customer's Mother Tongue

We often discuss on the Trust Signals blog the importance of speaking your audience's language to establishing trust. That means understanding how...

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Scott Baradell

Website Visitors Trust Confident Content. Can They Trust Yours?

You can feel it. You're working busily on copy for your company's website. You know how important it is—it's the first impression you leave about...

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Scott Baradell

The Fall of Stan Richards and the Rise of a New Era of Reputation Management

Note: first of two parts

Headquartered in Dallas, The Richards Group has long been one of the most successful advertising agencies in the United...

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Andre Oentoro

How to Build Customer Trust Using Explainer Videos

Explainer videos are one of the most used types of marketing videos out there. They’re a concise, straightforward, and engaging form of multimedia...

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Kirby Wadsworth

Why Authenticity Is the Path to Digital Trust

In the physical world, we have an innate sense when someone is lying. Parents know this all too well. We don’t need proof Junior is fibbing; we know...

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