The late author Zig Ziglar once said, “If people like you they will listen to you, but if they trust you, they’ll do business with you.”

Building ...

"Trust badges" are symbols or seals added to your website to visually communicate to visitors that you can be trusted. Trust badges emerged in the...

I like to write about trust. I also like to write about history. And so it's no surprise that the most popular post on this site is called, "Trust...

There are lots of inspirational quotes on the topic of failure and how failing is necessary on the path to success. You can't log on to LinkedIn...

Few things are more important to a brand's reputation than its website. And yet too many companies, particularly as they get caught up in the day...

Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the...

In 2000, sisters Jenniphr and Greer Goodman created a Sundance darling called "The Tao of Steve," which is today most notable for launching the...

Google is not just a search company. It's a media company. And it's not just a media company; it's the biggest media company in the world.

That's...

Celebrity and influencer endorsements have been a powerful form of third-party validation for brands for centuries. One of their earliest uses as...

Three of the trust signals I've written about previously are having a Wikipedia entry, a security trust badge and a well-worn website domain.

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