The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Scott Baradell

Trust Signals Live: Edward Bernays, Ivy Lee, and PR's Road Not Taken

Steve Jobs. Bill Gates.

Two men born in the 1950s from similar backgrounds who reshaped personal computing—but with two very different visions.

...

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Stephen Altrogge

'I'll Do My Own Research:' Why Americans Don't Trust Experts Anymore

In the 1950s and '60s, tobacco companies regularly claimed to have both doctors and scientists on their side. Despite mounting evidence that smoking...

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Scott Baradell

Trust Signals Live: Defining PR for a New Era

PR people say they do more than media relations—but what does that mean exactly, and how does it relate to marketing?

I offer my own take, along with...

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Curtis Boyd

10 Ways That Bad Reviews (or Fake Good Reviews) Can Tank Your Business

Note: Jennifer Bridges of Reputation Defender co-authored this piece.

Online reviews are a wonderful way to attract new customers. However, they can...

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Scott Baradell

Trust Signals Live: The 'Breadcrumbs of Trust' That Lead to Purchase

I've begun broadcasting live on LinkedIn, Facebook and YouTube to get the word out about trust signals in anticipation of the book coming out soon.

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Scott Baradell

Kay Dean: Fighting the Scourge of Fake Online Reviews

Nine in 10 internet users rely on online reviews before making purchases today—but two-thirds of consumers are worried about being tricked by fake...

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Scott Baradell

Hany Farid: Why We Trust Synthetic Faces More Than Real Ones

Hany Farid, a professor at the University of California, Berkeley, is one of the world's foremost experts on the analysis of digital images,...

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Patrick Smith

Why Brand Marketing, Not Promotions or Discounts, Is the Surest Route to Trust—and Sales

The world is at consumers’ fingertips. They can get just about anything delivered fast and free with just a few clicks, so standing out among the...

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Krystal Nguyen

Build Trust By Embedding Google Reviews on Your Website

Google reviews today account for more than half of all reviews online, dominating the other big players, Yelp and Facebook. When you search for a...

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Scott Baradell

Does Your Speaking Voice Inspire Trust?

As business leaders, we are always working to determine the best messages to communicate—to our customers, employees, investors, partners and others....

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