The Trust Signals Blog

Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

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Scott Baradell

Thought Leadership on Quora: How to Get Started

Nearly 60 percent of B2B marketing executives name “positioning our company as a thought leader” as one of their top marketing objectives.

One of...

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Scott Baradell

The Wacky World of Conspiracies Is No Fun for Brands

To borrow a phrase from George W. Bush's now-famous critique of President Trump's inaugural address: people are believing some "weird shit" these...

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Scott Baradell

Anatomy of a Customer Press Release

In June, I wrote a post for the Business Wire blog called "Rethinking the Customer Press Release: How to Make It a Win-Win." In the post, I...

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Scott Baradell

Does Your Content Make Your Website’s Visitors Feel at Home?

Home.

Merriam-Webster defines it as “a familiar or usual setting; a congenial environment.” And that's exactly what you want your website visitors...

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Scott Baradell

How Social Icons on Your Website Can Help or Hurt You

Placing social media icons on your website can be a double-edged sword.

Used well, these icons signal to both visitors and Google that your site...

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Scott Baradell

Without Professional Web Design, Your Customers Will Consider You an Amateur

In most cases, your company's introduction to buyers today is not a visit to your office or a hearty handshake. It's your website.

Unfortunately,...

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Scott Baradell

Earn Trust with LinkedIn's "Mentioned in the News" Feature

As we've discussed before, LinkedIn and other social media sites are not sales platforms; they are relationship platforms. The best way to use...

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Scott Baradell

Lead with Trust During a Crisis: Interview with Authority Magazine

I was recently interviewed by Dr. William Seeds of Authority Magazine on building trust and being an effective leader during turbulent times. An...

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Scott Baradell

Spam Signals: What Your Moz Spam Score Says About Your Website's Trustworthiness

Does Google consider your website trustworthy or spammy?

For most sites, the answer is somewhere in between. Google looks at SEO trust signals to...

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Scott Baradell

The Enduring Appeal of the Testimonial

"Trust signals" are appeals designed to build trust in your brand. The term was popularized with the emergence of internet commerce 20 years ago...

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