The Trust Signals Blog

Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

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Media Coverage

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Scott Baradell

Eight Trust Indicators to Determine If a Media Story Is Fake News

Note: if you are searching for website trust indicators like trust badges and trust seals,you can learn more about those here.

There are few...

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Scott Baradell

Anatomy of a Customer Press Release

In June, I wrote a post for the Business Wire blog called "Rethinking the Customer Press Release: How to Make It a Win-Win." In the post, I...

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Scott Baradell

Earn Third-Party Validation with Press Releases Featuring Your Customers

If you want the news media to trust the claims you make about your product, one of the best ways to achieve that is through a customer press...

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Scott Baradell

Do "News Releases" Inspire More Trust than "Press Releases"?

OK, that was a trick question -- because news releases and press releases are exactly the same thing.

Just don’t tell that to my old city desk...

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Scott Baradell

Photojournalism, Technology and Ethics (eBook)

In 2012, I wrote the 57-page eBook "Photojournalism, Technology and Ethics" for Black Star Publishing.

This eBook explores many topics that are...

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