The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Media & Third-Party Validation (2)

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Scott Baradell

Make Your Brand a Star with Celebrity and Influencer Endorsements

Celebrity and influencer endorsements have been a powerful form of third-party validation for brands for centuries. One of their earliest uses as...

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Scott Baradell

First-Party Reviews: Google's a Fan, So Maybe You Should Be, Too

Third-party validation is one of the best ways to build trust online -- and one of the most powerful forms of validation is a positive review of your...

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Scott Baradell

Review Gating: A Common Sense Approach

What is "review gating" and why should you care about it?

Review gating is when a business attempts to first find out if a customer’s experience was...

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Scott Baradell

5 Factors That Make People Trust (or Distrust) Online Reviews

You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no matter...

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Scott Baradell

What Twitter's New Blue Verified Badge Can Teach Us About Trust

A verified badge on social media has long been one of the most sought-after trust signals on the internet. Having that little blue checkmark next to...

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Scott Baradell

How Are Review Site Star Ratings Calculated? The Answer Is Not What You Think

Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or relative for a recommendation. If you’re an old soul,...

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Scott Baradell

8 Trust Indicators to Determine If a Media Story Is Fake News

Note: if you are searching for website trust indicators like trust badges and trust seals,you can learn more about those here.

There are few things...

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Scott Baradell

Bring the Power of Online Reviews to Your Homepage with Embedded Reviews

Many customer review sites, such as Tripadvisor, G2 and TrustRadius, enable you to embed reviews of your company directly from their website onto...

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Scott Baradell

The TRUSTe Seal: Everything You Need to Know About the Granddaddy of Trustmarks

At the ripe old age of 24, the TRUSTe seal is the granddaddy of trustmarks. And while it's not quite as influential as it used to be, it still may be...

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Scott Baradell

Ride with Bigger Partners to Build Customer Trust

Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group of competitors clustered immediately behind them.

...

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