Media & Third-Party Validation (2)

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Scott Baradell

Make Your Brand a Star with Celebrity and Influencer Endorsements

Celebrity and influencer endorsements have been a powerful form of third-party validation for brands

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Scott Baradell

First-Party Reviews: Google's a Fan, So Maybe You Should Be, Too

Third-party validation is one of the best ways to build trust online -- and one of the most...

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Scott Baradell

Review Gating: A Common Sense Approach

What is "review gating" and why should you care about it?

Review gating is when a business attempts...

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Scott Baradell

5 Factors That Make People Trust (or Distrust) Online Reviews

You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2...

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Scott Baradell

What Twitter's New Blue Verified Badge Can Teach Us About Trust

A verified badge on social media has long been one of the most sought-after trust signals on the...

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Scott Baradell

How Are Review Site Star Ratings Calculated? The Answer Is Not What You Think

Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or...

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Scott Baradell

8 Trust Indicators to Determine If a Media Story Is Fake News

Note: if you are searching for website trust indicators like trust badges and trust seals,you can...

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Scott Baradell

Bring the Power of Online Reviews to Your Homepage with Embedded Reviews

Many customer review sites, such as Tripadvisor, G2 and TrustRadius, enable you to embed reviews of...

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Scott Baradell

The TRUSTe Seal: Everything You Need to Know About the Granddaddy of Trustmarks

At the ripe old age of 24, the TRUSTe seal is the granddaddy of trustmarks. And while it's not...

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Scott Baradell

Ride with Bigger Partners to Build Customer Trust

Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group...

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