What is "review gating" and why should you care about it?

Review gating is when a business attempts to first find out if a customer’s experience was...

You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no matter...

A verified badge on social media has long been one of the most sought-after trust signals on the internet. Having that little blue checkmark next to...

Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or relative for a recommendation. If you’re an old soul,...

The Better Business Bureau (BBB) has been a symbol of trust since the days of teletypes and horses and buggies. In 1912, the organization emerged to...

Note: if you are searching for website trust indicators like trust badges and trust seals,you can learn more about those here.

There are few things...

Many customer review sites, such as Tripadvisor, G2 and TrustRadius, enable you to embed reviews of your company directly from their website onto...

At the ripe old age of 24, the TRUSTe seal is the granddaddy of trustmarks. And while it's not quite as influential as it used to be, it still may be...

Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group of competitors clustered immediately behind them.

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In June, I wrote a post for the Business Wire blog called "Rethinking the Customer Press Release: How to Make It a Win-Win." In the post, I discuss...