Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or relative for a recommendation. If you’re an old soul,...

The Better Business Bureau (BBB) has been a symbol of trust since the days of teletypes and horses and buggies. In 1912, the organization emerged to...

Note: if you are searching for website trust indicators like trust badges and trust seals,you can learn more about those here.

There are few things...

Many customer review sites, such as Tripadvisor, G2 and TrustRadius, enable you to embed reviews of your company directly from their website onto...

At the ripe old age of 24, the TRUSTe seal is the granddaddy of trustmarks. And while it's not quite as influential as it used to be, it still may be...

Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group of competitors clustered immediately behind them.

...

In June, I wrote a post for the Business Wire blog called "Rethinking the Customer Press Release: How to Make It a Win-Win." In the post, I discuss...

One of the most trusted forms of third-party validation is customer reviews of your business. 

But customer endorsements come in various flavors,...

If you want the news media to trust the claims you make about your product, one of the best ways to achieve that is through a customer press release...

"Traditional analyst firms should be on the watch," TrustRadius CEO Vinay Bhagat told me in a recent MarTech Talk interview. "Paying for reports is...