Anatomy of a Customer Press Release
In June, I wrote a post for the Business Wire blog called "Rethinking the Customer Press Release:...
Media & Third-Party Validation (3)
Add Online Reviews to Your Website with Repuso
One of the most trusted forms of third-party validation is customer reviews of your business.
But...
Earn Third-Party Validation with Press Releases Featuring Your Customers
If you want the news media to trust the claims you make about your product, one of the best ways to...
The End of Industry Analysts? Why Review Sites Are Disruptive to the B2B Tech Buying Process
"Traditional analyst firms should be on the watch," TrustRadius CEO Vinay Bhagat told me in a...
How Poor Glassdoor Reviews Are Hurting Your Sales -- and What You Should Do About It
I recently read on Quora a well-written answer to the question, "What can companies do to mitigate...
Do "News Releases" Inspire More Trust than "Press Releases"?
OK, that was a trick question -- because news releases and press releases are exactly the same...