Anatomy of a Customer Press Release
In June, I wrote a post for the Business Wire blog called "Rethinking the Customer Press Release: How to Make It a Win-Win." In the post, I discuss...
The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.
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Media & Third-Party Validation (3)
Add Online Reviews to Your Website with Repuso
One of the most trusted forms of third-party validation is customer reviews of your business.
But customer endorsements come in various flavors,...
Earn Third-Party Validation with Press Releases Featuring Your Customers
If you want the news media to trust the claims you make about your product, one of the best ways to achieve that is through a customer press release...
The End of Industry Analysts? Why Review Sites Are Disruptive to the B2B Tech Buying Process
"Traditional analyst firms should be on the watch," TrustRadius CEO Vinay Bhagat told me in a recent MarTech Talk interview. "Paying for reports is...
How Poor Glassdoor Reviews Are Hurting Your Sales -- and What You Should Do About It
I recently read on Quora a well-written answer to the question, "What can companies do to mitigate a bad presence on Glassdoor?" The answer, by Ian...
Do "News Releases" Inspire More Trust than "Press Releases"?
OK, that was a trick question -- because news releases and press releases are exactly the same thing.
Just don’t tell that to my old city desk editor.