The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Media & Third-Party Validation (3)

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Scott Baradell

The End of Industry Analysts? Why Review Sites Are Disruptive to the B2B Tech Buying Process

"Traditional analyst firms should be on the watch," TrustRadius CEO Vinay Bhagat told me in a recent MarTech Talk interview. "Paying for reports...

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Scott Baradell

How Poor Glassdoor Reviews Are Hurting Your Sales -- and What You Should Do About It

I recently read on Quora a well-written answer to the question, "What can companies do to mitigate a bad presence on Glassdoor?" The answer, by...

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Scott Baradell

Do "News Releases" Inspire More Trust than "Press Releases"?

OK, that was a trick question -- because news releases and press releases are exactly the same thing.

Just don’t tell that to my old city desk...

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