Why Forbes Councils Is a No Brainer for Thought Leadership
As the blurring of earned and paid media accelerates, the once bright line between editorial content and advertising is rapidly fading....
The Trust Signals Blog
Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.
Posts about
Media Coverage
8 Trust Indicators to Determine If a Media Story Is Fake News
Note: if you are searching for website trust indicators like trust badges and trust seals,you can learn more about those here.
There are few...
Anatomy of a Customer Press Release
In June, I wrote a post for the Business Wire blog called "Rethinking the Customer Press Release: How to Make It a Win-Win." In the post, I...
Earn Third-Party Validation with Press Releases Featuring Your Customers
If you want the news media to trust the claims you make about your product, one of the best ways to achieve that is through a customer press...
Do "News Releases" Inspire More Trust than "Press Releases"?
OK, that was a trick question -- because news releases and press releases are exactly the same thing.
Just don’t tell that to my old city desk...
Photojournalism, Technology and Ethics (eBook)
In 2012, I wrote the 57-page eBook "Photojournalism, Technology and Ethics" for Black Star Publishing.
This eBook explores many topics that are...