Review Gating: A Common Sense Approach
What is "review gating" and why should you care about it?
Review gating is when a business attempts to first find out if a customer’s experience...
The Trust Signals Blog
Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.
Posts about
Online Reviews
5 Factors That Make People Trust (or Distrust) Online Reviews
You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no...
How Are Review Site Star Ratings Calculated? The Answer Is Not What You Think
Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or relative for a recommendation. If you’re an old...
Add Online Reviews to Your Website with Repuso
One of the most trusted forms of third-party validation is customer reviews of your business.
But customer endorsements come in various flavors,...
The End of Industry Analysts? Why Review Sites Are Disruptive to the B2B Tech Buying Process
"Traditional analyst firms should be on the watch," TrustRadius CEO Vinay Bhagat told me in a recent MarTech Talk interview. "Paying for reports...
How Poor Glassdoor Reviews Are Hurting Your Sales -- and What You Should Do About It
I recently read on Quora a well-written answer to the question, "What can companies do to mitigate a bad presence on Glassdoor?" The answer, by...