The Essentials of Video Marketing for Small Businesses
If you have a small business, you probably already know how challenging it can be. Getting your...
Media & Third-Party Validation
Becoming a BBB Accredited Business: Your Guide to the Better Business Bureau Seal and Its Benefits
The Better Business Bureau (BBB) has been a symbol of trust since the days of teletypes and horses...
Making Sense of Facebook Recommendations: How They Work and Why They Matter
Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews,...
Capterra: Everything You Need to Know About the B2B Software Review Site
Capterra prides itself on being “the web's leading free resource for business software help.”...
Taking a Look at Credder’s Content Credibility Database
Have you ever invested seven precious minutes of your time reading an article, only to discover...
How to Turn Your Loyal Customers Into Brand Advocates
It is often argued that customers are the most important part of any business. Whether you manage ...
Kay Dean: Fighting the Scourge of Fake Online Reviews
Nine in 10 internet users rely on online reviews before making purchases today—but two-thirds of...
The Influence Continuum: Who We Trust in a Post-Truth World
By now you may have heard the term "post-truth." According to Oxford Dictionaries, it means...
Trust Seals Work—and Baymard Institute Has the Receipts to Prove It
Note: ActualInsights.com forwards to this post. Actual Insights was a Dutch research firm founded...
Influencer Partnerships That Do (or Don’t) Strengthen Brand Trust
The late author Zig Ziglar once said, “If people like you they will listen to you, but if they...