The Trust Signals Blog

Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the...

Celebrity endorsements for brands are nothing new. One of their earliest uses as trust signals was by British entrepreneur Josiah Wedgwood, who...

Third-party validation is one of the best ways to build trust online -- and one of the most powerful forms of validation is a positive review of...

What is "review gating" and why should you care about it?

Review gating is when a business attempts to first find out if a customer’s experience...

You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no...

A verified badge on social media has long been one of the most sought-after trust signals on the internet. Having that little blue checkmark next...

Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or relative for a recommendation. If you’re an old...

The Better Business Bureau has been a symbol of trust since the days of teletypes and horses and buggies. In 1912, the organization emerged to...

Note: if you are searching for website trust indicators like trust badges and trust seals,you can learn more about those here.

There are few...

Everybody claims to be a growth hacker these days -- at least if you check out people's bios on LinkedIn.

The truth is, though, that while...