The Trust Signals Blog

The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

Posts about

Third-Party Validation

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Mackenzie Scott

Influencer Partnerships That Do (or Don’t) Strengthen Brand Trust

The late author Zig Ziglar once said, “If people like you they will listen to you, but if they trust you, they’ll do business with you.”

Earning...

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Scott Baradell

Making Sense of Facebook Recommendations: How They Work and Why They Matter

Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews, particularly for local businesses. Think of them as the...

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Scott Baradell

Make Your Brand a Star with Celebrity and Influencer Endorsements

Celebrity and influencer endorsements have been a powerful form of third-party validation for brands for centuries. One of their earliest uses as...

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Scott Baradell

First-Party Reviews: Google's a Fan, So Maybe You Should Be, Too

Third-party validation is one of the best ways to build trust online -- and one of the most powerful forms of validation is a positive review of...

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Scott Baradell

Review Gating: A Common Sense Approach

What is "review gating" and why should you care about it?

Review gating is when a business attempts to first find out if a customer’s experience...

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Scott Baradell

5 Factors That Make People Trust (or Distrust) Online Reviews

You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2 million enterprise software system. But no...

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Scott Baradell

What Twitter's New Blue Verified Badge Can Teach Us About Trust

A verified badge on social media has long been one of the most sought-after trust signals on the internet. Having that little blue checkmark next...

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Scott Baradell

How Are Review Site Star Ratings Calculated? The Answer Is Not What You Think

Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or relative for a recommendation. If you’re an old...

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Scott Baradell

The Enduring Relevance of the Better Business Bureau Seal

The Better Business Bureau has been a symbol of trust since the days of teletypes and horses and buggies. In 1912, the organization emerged to...

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Scott Baradell

8 Trust Indicators to Determine If a Media Story Is Fake News

Note: if you are searching for website trust indicators like trust badges and trust seals,you can learn more about those here.

There are few...

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