Bring the Power of Online Reviews to Your Homepage with Embedded Reviews
Many customer review sites, such as Tripadvisor, G2 and TrustRadius, enable you to embed reviews of...
News, analysis and advice on brand trust
How B2B brands build the credibility that earns attention from buyers, journalists, and AI.
When and Where to Share Customer Logos on Your Website
When you were younger, did your parents ever ask you “If your friend jumped off a cliff, would you...
Have You Gotten Press Coverage? Let Your Website Visitors Know About It with Online Newsrooms and Media Logos
One of the most powerful forms of third-party validation for brands is news media coverage. Your...
16 Trust Badges to Turn Skeptical Visitors into Confident Buyers
A trust badge is any emblem, seal, symbol or icon intended to quickly establish trust with...
Adding More Than Media Relations to Your PR Toolkit
My Quora friend Iva Anušić, a writer at the media monitoring company Mediatoolkit, invited me to...
The TRUSTe Seal: Everything You Need to Know About the Granddaddy of Trustmarks
At the ripe old age of 24, the TRUSTe seal is the granddaddy of trustmarks. And while it's not...
Ride with Bigger Partners to Build Customer Trust
Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group...
Thought Leadership on Quora: How to Get Started
Nearly 60 percent of B2B marketing executives name “positioning our company as a thought leader” as...
The Wacky World of Conspiracies Is No Fun for Brands
To borrow a phrase from George W. Bush's now-famous critique of President Trump's inaugural...
Anatomy of a Customer Press Release
In June, I wrote a post for the Business Wire blog called "Rethinking the Customer Press Release:...