The Trust Signals Blog

Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

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Trust Badges

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Scott Baradell

What Is a Trust Badge?

A trust badge is an emblem on your website that is intended to instill trust in prospective customers. For ecommerce sites, trust badges are most...

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Image of Scott Baradell
Scott Baradell

The History of the TRUSTe Seal — and Why It Still Has Value Today

At the ripe old age of 23, the TRUSTe seal is the granddaddy of trustmarks. And while it's not quite as influential as it used to be, it's still...

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