The Trust Signals Blog

The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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User Experience

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Scott Baradell

Beyond Participation Trophies: Applying for Awards To Build Trust in Your Brand

"If everyone is special, then no one is. If everyone gets a trophy, trophies become meaningless."

So said the Pulitzer Prize-winning historian...

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Scott Baradell

Do Your Team Members Have an Achievements Wall on Your Website? They Should

What's the first thing you do when you sit down in your doctor's office -- especially if it's a new doctor? If you're like many people, you check...

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Scott Baradell

Woo Buyers Onto Your Bandwagon with These Website Trust Signals

“He’s such a bandwagon.”

That’s what my 11-year-old son says when one of his friends claims to be a University of Virginia basketball fan --after ...

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Scott Baradell

How Many Trust Badges Are Too Many?

I'm obviously a believer in the power of trust badges on your website. But you can always have too much of a good thing. So, how much is too much...

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Scott Baradell

Make Your E-Commerce Customers Trust You by Donating with Each Purchase

Why do people give to charity? One reason is that it makes us feel better about ourselves. A second reason is that it makes other people feel...

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Scott Baradell

Grow with TRUST: The Trust Signals Mantra

Everybody claims to be a growth hacker these days -- at least if you check out people's bios on LinkedIn.

The truth is, though, that while...

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Scott Baradell

Navigating Your Way to Trust — and Conversions

Sometimes when I visit a corporate website, I am so disoriented by the stiff language and confusing navigation paths that I am reminded of Jane...

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Scott Baradell

Even in the COVID Era, Showing a Physical Address on Your Website Still Matters

One of the funniest recurring bits from Saturday Night Live in the ‘90s was Chris Farley’s hyped-up motivational speaker, Matt Foley.

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Scott Baradell

Your Visitors May Never Read Your Privacy Policy, But They Still Want You to Have One

How often do you actually look at the roof of your house?

Probably never, unless it was just hit by lightning or it's leaking. But if your roof...

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Scott Baradell

Give Your Website a Cognitive Test: Does It Know What Year It Is?

"Person ... woman ...  man ... camera ... TV."

That's one way to conduct a cognitive test. Another is to ask someone if they know what year it is....

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