The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Website Design & Experience

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Scott Baradell

Trust Seals: From Medieval Kings to Ecommerce Conversions

Signed, sealed and delivered. 

Seal of approval. 

Sealed their fate. 

Seal the deal. 

Sealed with a kiss. 

My lips are sealed. 

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Stephen Altrogge

The Ultimate Guide to Shopify Trustmarks

Note: Trustmarks.com forwards to this post.  

Trustmarks, or trust badges, are an excellent way to establish trust with Shopify store visitors...

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Namo Abdulla

TrustedSite Replaces McAfee SECURE Seal on Shopping Sites

The McAfee SECURE seal is no more.

Long one of the most ubiquitous trust badges on e-commerce sites, the McAfee seal has been replaced by the...

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Scott Baradell

Free Download: 72 Trust Badges to Increase E-Commerce Conversions

"Trust badges" are symbols or seals added to your website to visually communicate to visitors that you can be trusted. Trust badges emerged in the...

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Scott Baradell

What a Poor Website Experience Tells Customers About Your Business

Few things are more important to a brand's reputation than its website. And yet too many companies, particularly as they get caught up in the day...

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Scott Baradell

Beyond Participation Trophies: Applying for Awards To Build Trust in Your Brand

"If everyone is special, then no one is. If everyone gets a trophy, trophies become meaningless."

So said the Pulitzer Prize-winning historian...

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Alysse Phipps

Where to Place 5 Types of Trust Badges on E-Commerce Sites

Many consumers are careful about where they shop online, and for good reason. In 2019, U.S. consumers reported losing a total of $136 million...

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Scott Baradell

Do Your Team Members Have an Achievements Wall on Your Website? They Should

What's the first thing you do when you sit down in your doctor's office -- especially if it's a new doctor? If you're like many people, you check...

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Scott Baradell

Woo Buyers Onto Your Bandwagon with These Website Trust Signals

“He’s such a bandwagon.”

That’s what my 11-year-old son says when one of his friends claims to be a University of Virginia basketball fan --after ...

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Scott Baradell

How Many Trust Badges Are Too Many?

I'm obviously a believer in the power of trust badges on your website. But you can always have too much of a good thing. So, how much is too much...

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