The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

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Website Design & Experience

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Scott Baradell

True-Blue Trust: Why the Colors Your Brand Uses Matter

Have you ever noticed how many brands use the color blue in their logos and on their websites?

The reason is simple: they want you to trust them.

...

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Scott Baradell

The Enduring Appeal of Testimonials: How to Use Them to Grow Your Brand

Testimonials are appeals from third parties designed to build trust in your brand. The term "testimonial" was popularized in advertising in the...

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Scott Baradell

Are You Updating Your Website's Content Frequently Enough?

Say a potential lead has a question about a service your company offers. Like most of us, they start with a quick Google search. Your website name...

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Scott Baradell

Without Professional Web Design, Your Customers Will Consider You an Amateur

In most cases, your company's introduction to buyers today is not a visit to your office or a hearty handshake. It's your website.

Unfortunately,...

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Scott Baradell

How Industry Association Logos Build Credibility with Website Visitors

You’ve heard the expression that no one was ever fired for going with IBM. That company is one of many 800-pound gorillas whose brands, longevity and...

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Scott Baradell

This Christmas, Retailers Are Tightening Up Their Return Policies—But Is That a Good Idea?

It's been a trust signal since the earliest days of ecommerce: easy return policies.

Why is this a trust signal? Because, just like money-back...

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Krystal Nguyen

Build Trust By Embedding Google Reviews on Your Website

Google reviews today account for more than half of all reviews online, dominating the other big players, Yelp and Facebook. When you search for a...

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William Mamane

English May Be the Language of Business, But the Language of Trust Is Your Customer's Mother Tongue

We often discuss on the Trust Signals blog the importance of speaking your audience's language to establishing trust. That means understanding how...

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Scott Baradell

Website Visitors Trust Confident Content. Can They Trust Yours?

You can feel it. You're working busily on copy for your company's website. You know how important it is—it's the first impression you leave about...

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Andre Oentoro

How to Build Customer Trust Using Explainer Videos

Explainer videos are one of the most used types of marketing videos out there. They’re a concise, straightforward, and engaging form of multimedia...

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