The Trust Signals Blog

Scott Baradell has been a thought leader on the future of public relations for more than 15 years. Read excerpts from Trust Signals: The New PR, a book and treatise on the profession.

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Website Trust Signals

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Scott Baradell

Navigating Your Way to Trust — and Conversions

Sometimes when I visit a corporate website, I am so disoriented by the stiff language and confusing navigation paths that I am reminded of Jane...

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Scott Baradell

Even in the COVID Era, Showing a Physical Address on Your Website Still Matters

One of the funniest recurring bits from Saturday Night Live in the ‘90s was Chris Farley’s hyped-up motivational speaker, Matt Foley.

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Scott Baradell

Your Visitors May Never Read Your Privacy Policy, But They Still Want You to Have One

How often do you actually look at the roof of your house?

Probably never, unless it was just hit by lightning or it's leaking. But if your roof...

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Scott Baradell

Give Your Website a Cognitive Test: Does It Know What Year It Is?

"Person ... woman ...  man ... camera ... TV."

That's one way to conduct a cognitive test. Another is to ask someone if they know what year it is....

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Scott Baradell

Bring the Power of Online Reviews to Your Homepage with Embedded Reviews

Many customer review sites, such as Tripadvisor, G2 and TrustRadius, enable you to embed reviews of your company directly from their website onto...

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Scott Baradell

When and Where to Share Customer Logos on Your Website

When you were younger, did your parents ever ask you “If your friend jumped off a cliff, would you do it too?” 

Psychologist Robert Cialdini...

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Scott Baradell

Have You Gotten Press Coverage? Let Your Website Visitors Know About It with Online Newsrooms and Media Logos

One of the most powerful forms of third-party validation for brands is news media coverage. Your website visitors are more likely to believe your...

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Scott Baradell

Ride with Bigger Partners to Build Customer Trust

Have you ever watched a road bicycle race? Typically, one person will be in the lead, with a group of competitors clustered immediately behind...

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Scott Baradell

Does Your Content Make Your Website’s Visitors Feel at Home?

Home.

Merriam-Webster defines it as “a familiar or usual setting; a congenial environment.” And that's exactly what you want your website visitors...

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Scott Baradell

How Social Icons on Your Website Can Help or Hurt You

Placing social media icons on your website can be a double-edged sword.

Used well, these icons signal to both visitors and Google that your site...

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