Do Your Team Members Have an Achievements Wall on Your Website? They Should
What's the first thing you do when you sit down in your doctor's office -- especially if it's a new doctor? If you're like many people, you check...
What's the first thing you do when you sit down in your doctor's office -- especially if it's a new doctor? If you're like many people, you check...
“He’s such a bandwagon.”
That’s what my 11-year-old son says when one of his friends claims to be a University of Virginia basketball fan --after ...
Why do people give to charity? One reason is that it makes us feel better about ourselves. A second reason is that it makes other people feel...
Sometimes when I visit a corporate website, I am so disoriented by the stiff language and confusing navigation paths that I am reminded of Jane...
One of the funniest recurring bits from Saturday Night Live in the ‘90s was Chris Farley’s hyped-up motivational speaker, Matt Foley.
How often do you actually look at the roof of your house?
Probably never, unless it was just hit by lightning or it's leaking. But if your roof...
"Person ... woman ... man ... camera ... TV."
That's one way to conduct a cognitive test. Another is to ask someone if they know what year it is....
Many customer review sites, such as Tripadvisor, G2 and TrustRadius, enable you to embed reviews of your company directly from their website onto...
When you were younger, did your parents ever ask you “If your friend jumped off a cliff, would you do it too?”
Psychologist Robert Cialdini...
One of the most powerful forms of third-party validation for brands is news media coverage. Your website visitors are more likely to believe your...