Craft a Google Business Profile in 2024
A Google Business Profile (GBP) is often the first piece of information people will find about your...
News, analysis and advice on brand trust
How B2B brands build the credibility that earns attention from buyers, journalists, and AI.
The Essentials of Video Marketing for Small Businesses
If you have a small business, you probably already know how challenging it can be. Getting your...
Utilizing Local Directories for Business Growth
Before the age of the internet, there was one place to find a local business: the Yellow Pages....
Harnessing the Power of Local Influencers for Small Business Marketing
With 69% of consumers stating they trust influencer recommendations, the right partnership could...
Crafting a Compelling Small Business Blog: Content Ideas and Strategies
In today's arduous market, small businesses often have to get creative with their marketing...
Optimizing Your Website for Local SEO: A Detailed Guide
Search engine optimization (SEO) is an ever-changing game that looks different for many businesses....
Building a Strong Brand Identity for Your Local Business
When developing your brand identity, think of the brands you can easily identify with a logo or a...
True-Blue Trust: Why the Colors Your Brand Uses Matter
Have you ever noticed how many brands use the color blue in their logos and on their websites?
The...
The Enduring Appeal of Testimonials: How to Use Them to Grow Your Brand
Testimonials are appeals from third parties designed to build trust in your brand. The term...
Becoming a BBB Accredited Business: Your Guide to the Better Business Bureau Seal and Its Benefits
The Better Business Bureau (BBB) has been a symbol of trust since the days of teletypes and horses...