Google Trusts Your Brand More When Users Search for You By Name
A branded search is a Google query that includes the name of your company, product or brand. It can...
News, analysis and advice on brand trust
How B2B brands build the credibility that earns attention from buyers, journalists, and AI.
Why Google Likes Domains That Weren't Born Yesterday
A controversial Google ranking factor that is little-known to most marketers, but hotly debated...
Navigating Your Way to Trust — and Conversions
Sometimes when I visit a corporate website, I am so disoriented by the stiff language and confusing...
Even in the COVID Era, Showing a Physical Address on Your Website Still Matters
One of the funniest recurring bits from Saturday Night Live in the ‘90s was Chris Farley’s hyped-up...
Your Visitors May Never Read Your Privacy Policy, But They Still Want You to Have One
How often do you actually look at the roof of your house?
Probably never, unless it was just hit by...
Give Your Website a Cognitive Test: Does It Know What Year It Is?
"Person ... woman ... man ... camera ... TV."
That's one way to conduct a cognitive test. Another...
Talking Trust at Spin Sucks
Gini Dietrich, a longtime friend and one of the PR profession's true thought leaders, invited me to...
Bring the Power of Online Reviews to Your Homepage with Embedded Reviews
Many customer review sites, such as Tripadvisor, G2 and TrustRadius, enable you to embed reviews of...
When and Where to Share Customer Logos on Your Website
When you were younger, did your parents ever ask you “If your friend jumped off a cliff, would you...
Have You Gotten Press Coverage? Let Your Website Visitors Know About It with Online Newsrooms and Media Logos
One of the most powerful forms of third-party validation for brands is news media coverage. Your...