Navigating Your Way to Trust — and Conversions
Sometimes when I visit a corporate website, I am so disoriented by the stiff language and confusing...
News, analysis and advice on brand trust
How B2B brands build the credibility that earns attention from buyers, journalists, and AI.
Even in the COVID Era, Showing a Physical Address on Your Website Still Matters
One of the funniest recurring bits from Saturday Night Live in the ‘90s was Chris Farley’s hyped-up...
Your Visitors May Never Read Your Privacy Policy, But They Still Want You to Have One
How often do you actually look at the roof of your house?
Probably never, unless it was just hit by...
Give Your Website a Cognitive Test: Does It Know What Year It Is?
"Person ... woman ... man ... camera ... TV."
That's one way to conduct a cognitive test. Another...
Talking Trust at Spin Sucks
Gini Dietrich, a longtime friend and one of the PR profession's true thought leaders, invited me to...
Bring the Power of Online Reviews to Your Homepage with Embedded Reviews
Many customer review sites, such as Tripadvisor, G2 and TrustRadius, enable you to embed reviews of...
When and Where to Share Customer Logos on Your Website
When you were younger, did your parents ever ask you “If your friend jumped off a cliff, would you...
Have You Gotten Press Coverage? Let Your Website Visitors Know About It with Online Newsrooms and Media Logos
One of the most powerful forms of third-party validation for brands is news media coverage. Your...
16 Trust Badges to Turn Skeptical Visitors into Confident Buyers
A trust badge is any emblem, seal, symbol or icon intended to quickly establish trust with...
Adding More Than Media Relations to Your PR Toolkit
My Quora friend Iva Anušić, a writer at the media monitoring company Mediatoolkit, invited me to...