Review Gating: A Common Sense Approach
What is "review gating" and why should you care about it?
Review gating is when a business attempts...
News, analysis and advice on brand trust
How B2B brands build the credibility that earns attention from buyers, journalists, and AI.
Why Forbes Councils Is a No Brainer for Thought Leadership
As the blurring of earned and paid media accelerates, the once bright line between editorial...
Bandwagon Appeal: Woo Buyers Onto Your Bandwagon with These Trust Signals
“He’s such a bandwagon.”
That’s what my 11-year-old son says when one of his friends claims to be a...
How to Earn Trust with Wikipedia and Web Directories
In February 2005, immediately upon founding my PR agency as a solo consultancy, I successfully...
5 Factors That Make People Trust (or Distrust) Online Reviews
You can find customer reviews for virtually anything online today, from a $2 ballpoint pen to a $2...
What Twitter's New Blue Verified Badge Can Teach Us About Trust
A verified badge on social media has long been one of the most sought-after trust signals on the...
How Are Review Site Star Ratings Calculated? The Answer Is Not What You Think
Once upon a time, if you wanted to visit the best steakhouse in Dallas, you’d ask a friend or...
Trust Signals on YouTube
For those of you who prefer to learn about trust signals via video, I'd created a YouTube channel...
How To Overcome Reputation Challenges with Brand Marketing
No matter how hard you try, you can’t completely control how people perceive your business.
In...
How Many Trust Badges Are Too Many?
I'm obviously a believer in the power of trust badges on your website. But you can always have too...