Earn Third-Party Validation with Press Releases Featuring Your Customers
If you want the news media to trust the claims you make about your product, one of the best ways to...
News, analysis and advice on brand trust
How B2B brands build the credibility that earns attention from buyers, journalists, and AI.
The End of Industry Analysts? Why Review Sites Are Disruptive to the B2B Tech Buying Process
"Traditional analyst firms should be on the watch," TrustRadius CEO Vinay Bhagat told me in a...
How Poor Glassdoor Reviews Are Hurting Your Sales -- and What You Should Do About It
I recently read on Quora a well-written answer to the question, "What can companies do to mitigate...
A Complete Guide to Trust Signals: 77 Signals for Building Brand Trust with Humans and AI
"Trust signals," broadly defined, are the evidence points that inspire confidence in your brand...
Do "News Releases" Inspire More Trust than "Press Releases"?
OK, that was a trick question -- because news releases and press releases are exactly the same...
"I Don't Disagree": Weasel Words and Passive-Aggressive Business Talk
People are more likely to trust you when you are direct with them.
And yet, the business world is...
My Interview on the Executive Breakthroughs Podcast
Sometime back, Jason Treu invited me on his Executive Breakthroughs podcast. It's unique because...
My Interview on The Innovative Agency Podcast
I recently chatted with Sharon Toerek of The Innovative Agency podcast on leading and communicating
When All Trust Is Lost: 75 People and a Cat Who've Been Compared to Hitler
Years ago, attorney Mike Godwin asserted what became known as "Godwin's Law": "As an online...
Photojournalism, Technology and Ethics (eBook)
In 2012, I wrote the 57-page eBook "Photojournalism, Technology and Ethics" for Black Star...