The Enduring Appeal of Testimonials: How to Use Them to Grow Your Brand
Testimonials are appeals from third parties designed to build trust in your brand. The term...
News, analysis and advice on brand trust
How B2B brands build the credibility that earns attention from buyers, journalists, and AI.
Becoming a BBB Accredited Business: Your Guide to the Better Business Bureau Seal and Its Benefits
The Better Business Bureau (BBB) has been a symbol of trust since the days of teletypes and horses...
After Price, Trust Is the Biggest Factor in Purchase Decisions
In a new survey of more than 20,000 consumers by the global PR firm Edelman, trust emerged as the...
Making Sense of Facebook Recommendations: How They Work and Why They Matter
Google, Yelp and Facebook form a triumvirate of influence when it comes to online reviews,...
Making Modular Content Your Building Blocks for Brand Trust
As the digital world continues to expand, content creators search for methods that allow them to...
Are You Updating Your Website's Content Frequently Enough?
Say a potential lead has a question about a service your company offers. Like most of us, they...
Without Professional Web Design, Your Customers Will Consider You an Amateur
In most cases, your company's introduction to buyers today is not a visit to your office or a...
Does Registering Your Domain for the Full 10 Years Make Google Trust You More?
Just as with domain age, there is controversy among SEO experts as to whether Google rewards...
How Industry Association Logos Build Credibility with Website Visitors
You’ve heard the expression that no one was ever fired for going with IBM. That company is one of...
The Trust Signals Podcast: The New PR: Securing Trust at Scale
The audiobook version of Trust Signals is now available as an 18-episode podcast. The final episode...