The Trust Signals Blog is a leading resource on trust in PR and marketing, authored by Scott Baradell.

Image of Scott Baradell
Scott Baradell

How Poor Glassdoor Reviews Are Hurting Your Sales -- and What You Should Do About It

I recently read on Quora a well-written answer to the question, "What can companies do to mitigate a bad presence on Glassdoor?" The answer, by Ian...

Read more
Image of Scott Baradell
Scott Baradell

77 Trust Signals to Increase Website Visitors and Conversions

"Trust signals," broadly defined, are the evidence points that inspire confidence in your brand online. The term goes back to the early days of...

Read more
Image of Scott Baradell
Scott Baradell

Do "News Releases" Inspire More Trust than "Press Releases"?

OK, that was a trick question -- because news releases and press releases are exactly the same thing.

Just don’t tell that to my old city desk editor.

Read more
Image of Scott Baradell
Scott Baradell

"I Don't Disagree": Weasel Words and Passive-Aggressive Business Talk

People are more likely to trust you when you are direct with them.

And yet, the business world is replete with examples of frustratingly indirect...

Read more
Image of Scott Baradell
Scott Baradell

My Interview on the Executive Breakthroughs Podcast

Sometime back, Jason Treu invited me on his Executive Breakthroughs podcast. It's unique because it's the longest and most personal interview I've...

Read more
Image of Scott Baradell
Scott Baradell

My Interview on The Innovative Agency Podcast

 I recently chatted with Sharon Toerek of The Innovative Agency podcast on leading and communicating during a crisis. Sharon is an experienced...

Read more
Image of Scott Baradell
Scott Baradell

When All Trust Is Lost: 75 People and a Cat Who've Been Compared to Hitler

Years ago, attorney Mike Godwin asserted what became known as "Godwin's Law": "As an online discussion grows longer, the probability of a comparison...

Read more
Image of Scott Baradell
Scott Baradell

Photojournalism, Technology and Ethics (eBook)

In 2012, I wrote the 57-page eBook "Photojournalism, Technology and Ethics" for Black Star Publishing.

This eBook explores many topics that are...

Read more
Image of Scott Baradell
Scott Baradell

What Is a Trust Signal?

Let’s say you are interested in the topic of a book by an author you aren’t familiar with. 

Before you buy this writer’s book, a question crosses...

Read more
Image of Scott Baradell
Scott Baradell

The Breakfast Meeting: A Conversation About How PR Has Changed

I hadn’t heard from my friend David in years. But when my former colleague reached out over LinkedIn to ask for a breakfast meeting at a nearby...

Read more